Ethical SEO Service

Which Hat do you wear- Black or White?

SEO techniques can be broadly categorized into Black Hat and White Hat techniques. For a lay man this jargon would appear confusing, so let me go into details. Black Hat means unethical and White Hat ethical.

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What is an ethical technique?

fabricates the most good and does the slightest damage

respects the privileges and solemnity of all stakeholders and treats all stakeholders justly

encourages the universal good

facilitates all partake more abundantly in the shared goods of the community and society

allows the expanding or growth of those qualities or personality traits that we consider important as persons, professions and denizens of a society

They are the stakeholders because they have to gain or lose from search marketing. Searchers gain when they get what they search but lose when they fail to get their answer. An example of unethical practice is to misleading a searcher into believing that a search for an objective leads to an advertised product. Advertisement ought to be clearly labeled so that the searchers are not trapped in the maze of companies trying to sell things.

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The same thing applies to a search engine. If a search engine satisfies a searcher then it creates a goodwill and the searcher will come back to that search engine. That builds a relationship based on simple principles of trust worthiness and ethical practice. The engine gains when the news of its reliability spreads and more and more searchers are attracted to it. The market base grows and the engine prospers. So, good ethics and professional approach leads to more business.

Site owners gain when searchers get converted. Conversions vary from understanding a message to turning out to be a lifetime customer. From the site owners point of view the thing that does the most good and the least harm is the action of identifying the reasons as to why the site is not performing optimally in search results, and then fixing that lacuna. This action does good to the community and society by improving the overall quality of the World Wide Web. However, when site owners use fraud to influence appropriateness, the worth, variety and efficacy of search results is lost to deceiving profitable influences.

We must never be oblivious of the fact that search engines are a central part of the information structure of the World Wide Web; and unethical practice will eventually lead to a dwindling market base and death

Search marketing stakeholders are:

Those who Search

Search Engines used to do the Search

Search Engine Site owners, their workforce and their mediator

The World Wide Web as in it’s totality