META tags are HTML tags that are used to include information about your web page. One big difference between other HTML tags and META tags is that META tags are always placed between the tags of the HTML page. A plethora of different META tags are available that you can use to include page-related information, but only two of them, the keyword tag and the description tag, are important from SEO perspective and shall alone be discussed here. These META tags are mostly invisible to your site's visitors, but will be seen by search engines.
When someone searches the web with a keyword or a phrase, some search engines take the Keyword and the Description tags into consideration while ranking the sites for that keyword or phrase. These tags help the search engine spider determine the content of your web site so that it can be indexed properly. This is how they look like
Many people believe that META tags are the key to high search engine rankings, but in reality, they only have a limited effect. Still, it's worth adding them because most of the search engines use META tags information in either some part of their ranking formula or while displaying the search results.
The Description Tag Generally, the description META tag looks like <meta name="description" content="<theme of your site>">
When major search engines ignore the description tag, why bother to optimize it? The answer is simple: smaller search engines like inktomi use the description tag data and it takes only about 2 minutes to write it. As mentioned earlier, there are instances of Google using a supplied Website Description tag.
The information in this tag is listed directly below the title tag in search engine results. As a result, a good description can make your website stand out from other listings. To get the prospect to click on your site, it is important to write a snappy description while using your keywords.
How Does It Look Like?
Generally, the keyword META tag looks something like:<meta name="keywords" content="keyword 1, keyword 2, keyword 3">or <meta name="keywords" content="keyword1 keyword2 keyword3">
Much of the advice for your description tag also holds true for your Meta keywords tag. Note that the keywords in the "keyword" tag are useful only when those words also appear in the body text. Most of the search engines have become clever that they ignore the irrelevant keywords. Some major search engines seem to ignore this tag, because many webmasters misuse this tag stuffing it with many irrelevant, but most sought after, keywords. Nevertheless, there are some smaller search engines, which still follow the conventional way and spider the keywords tag, and there is certainly no harm in having your relevant keywords in this tag.
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