On Page Optimization Service
This is perhaps the best way to defeat competition. It’s easy but then it’s also difficult because it includes many elements and requires a creative intelligent approach.
- Title Optimization
It’s the most important optimization element. A title tag should be sweet and short but not at the cost of giving your visitors a clear idea of your business. This is the first thing to be indexed by search engines. The title should appeal and differ and also describe, so that your website is ranked above thousands of other similar websites.
Things to include in the title:* Name/ Business Name / Site Name/ Brand Name
* Keywords
- Meta Tags Optimization
It’s not the most important thing but still you cannot do without it. It gives a bird’s eye view of your business and services. It works like a stepping stone or a sneak preview of the things to come. A carefully made description can attract more business.
Things to include in the Meta Description:* Include your Selling Point
* Keywords
- HTML Tags
Certain parts of your website needs more attention and the best way to do that is to highlight those parts. For example, the header tags [h1] [h2] [h3], Bold [strong], Italic [em] etc. Search engines give it a lot of importance.
Header Elements:* Header 1 is used to define Site’s title or header text.
* Header 2 & 3 is used for Page/Post titles or other important sections. Separating the content with headers makes the site more understandable and user friendly.
Text Styles:* Bold words which are of high importance, such as key words but don’t overdo it.
* Italic can be used to stress certain words.
* Quote is quite useful when someone is being quoted.
- Keyword Optimization & Synonyms
Your keywords & your content should balance eachother.
Elements of Keyword Optimization:* Research
* Keyword Density should be moderate.
* Use Synonyms & Related Keywords
* Target Long Tail Keywords
- Link Optimization
This results in a better navigation.
Elements of Link Optimization:* Good Anchor Text
* A fine & fresh Internal Link Structure
* Use permalinks
- Image Optimization
Unfortunately Search Engine spiders do not interpret data as a human reader; and they can only read text but not images. Therefore some special tags for your images have to be used in order to make the images sensible to the spiders.
Image Optimization Elements:* Alt text in place of a particular image.
* File name used for an image should be meaningful
* Image Title should be used without fail
* Image Linking should have key words
On-page Optimization
On-page Optimization includes all method of optimization that can be used on your own site (unlike off-page SEO, which focuses on methods used on other websites). These methods relate to every form of content on your website, such as each webpage's text, additional documents that are in Word or PDF form, and videos.
The items you must optimize your site for are the following:
Page title,
Page description,
Keywords,
Internal and external links
and your image alt tags.
Let's look at each one in more detail.
Page Title
When the search engine spiders crawl your site, the first thing they see is the Page Title. Therefore, this is perhaps the most important element to optimize for. A proper title should include the keyword your are optimizing for and provide a strong call to action for visitors to click through to your site. In addition, you should also include your business name in the title, as many directories prefer -sometimes require- this for your submission to be considered.
These present a challenge. How can you write a title that is optimized for the search engines and still provide your business name and a strong call to action? Unfortunately, there aren't any easy answers for this, and you will have to sacrifice one (at least in part) in order to gain another.
- Page titles should be no longer than 75 character including spaces, according to the World Wide Web Consortium (W3C).
- Each title should be different to avoid confusion, and should follow a uniform design.
- The title should include your business name, keywords and a call to action in that order.
- Your title should ideally be less than 75 characters, but never over 120.
- All keywords in the title should be copied into the description and keyword meta tags.
- 160 hours guaranteed work per month.
- The SEO expert hired by you can work on 2 SEO projects simultaneously.
- Dedicated contact via email, live chat.
- Daily Reporting.
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