This is perhaps the best way to defeat competition. It’s easy but then it’s also difficult because it includes many elements and requires a creative intelligent approach. On Page Optimization includes all method of optimization that can be used on your own site (unlike off-page SEO, which focuses on methods used on other websites). These methods relate to every form of content on your website, such as each webpage's text, additional documents that are in Word or PDF form, and videos.
When the search engine spiders crawl your site, the first thing they see is the Page Title. Therefore, this is perhaps the most important element to optimize for. A proper title should include the keyword your are optimizing for and provide a strong call to action for visitors to click through to your site. A title tag should be sweet and short but not at the cost of giving your visitors a clear idea of your business. This is the first thing to be indexed by search engines. The title should appeal and differ and also describe, so that your website is ranked above thousands of other similar websites.
Things to include in the title:
Things to include in the Meta Description:
Certain parts of your website needs more attention and the best way to do that is to highlight those parts. For example, the header tags [h1] [h2] [h3], Bold [strong], Italic [em] etc. Search engines give it a lot of importance.
Your keywords your content should balance eachother.
Unfortunately Search Engine spiders do not interpret data as a human reader; and they can only read text but not images. Therefore some special tags for your images have to be used in order to make the images sensible to the spiders.
For long, I had tried to combat the Panda and Penguin algorithm updates from Google, but in vain. These updates were so strict that it became difficult for me to keep my business afloat and make sure that it appears amongst the first page results of the major search engines. Then I became acquainted with CompleteSEOService.com and I must say that trusting them was not a wrong decision. The link building services they offer has been unique and comprehensive in nature. I would recommend my fellow online marketers looking for an SEO company to place a query in the site of CompleteSEOService.com and know more about them.